Can you upcycle rotisserie chicken? With sustainability at front of mind, opens in a new windowNew Seasons Market and its 19 locations started implementing wasted food tracking and diversion strategies in 2021. Since then, efforts have grown from simply tracking wasted food, to implementing strategies to reduce waste, including repurposing rotisserie chicken and piloting upcycling programs for ground beef and berries. Read on to learn more about how New Seasons Market Combats Wasted Food